Review Your Target Market: Fine tune your target customer by placing them into groups with similar needs so you can align your appropriate products/services to fit those needs. The more you identify applicable categories, the more areas available to approach or create opportunities later.
Identify potential partnerships: Make a list of local businesses that offer products or services to the segments both partners have in common. This allows both partners to benefit from the relationship and keeps your customers returning.
Customer Service: Genuine customer service goes a long way. Create the experience customers will not only return for, but pay more for versus less expensive competitors. Offering service primarily based on care and trust on an individual basis creates an opportunity for a friendly relationship with your business and you as an extension of your business.