entreprenuerMany people have great ideas for starting a business, but few actually start a business, and fewer are successful.  Why?  The “idea” is the easy part and just the beginning of the journey.  Building a successful business is a difficult task because you need to invest time, money, and a lot of effort.  Here are a few essential steps to building an exception business.


  1. Motivation – Why do you want to start the business?  You must know the “why” and it must be motivating enough to keep you going through the challenges of business ownership.
  2. Right Product or Service – Ultimately, the goods or services your business provides need to fulfill a customer need.  In addition, you must be able to provide the product or service at a competitive price while still earning a profit.  Without the correct mix of demand, price, and profit a business cannot be successful.