If you build it, they will come… When it comes to surveys, not necessarily.
Like many of today’s experienced marketers, you’re probably looking for creative ways to bring in new customers or maintain the ones you have. You want to know what they like/don’t like and learn more about them. Surveys can be helpful in gathering crucial information about your clients and how they feel about the services you offer. But creating your survey is just the start—perhaps the biggest hurdle to overcome is actually getting your potential and existing customers to take it. Consider these effective methods for increasing your survey response rates:
Make Them Feel Special – To get people to want to complete your survey, express your genuine appreciation for their participation. Thank them for their time and feedback. Emphasize that you value their opinions and how you will use the feedback to benefit them. Be respectful of their time by keeping your survey short and sweet. Research shows that 45% of survey takers are willing to spend up to five minutes to complete a survey.
Reward Them – We all want to know “what is in it for me?”. Consider offering discounts, gift cards or other prizes for completing the survey. Remember, feedback is a gift but nobody ever said it was free.