It is essential to every business, small, medium, or large, to develop a great customer base. If you are not standing apart then you are in danger of being swept away. How are you distinguishing yourself in the marketplace? You must find a way to become indispensable to those that use your goods or services. If you are lucky enough to have captured the corner on a particular widget, that only you can provide, that is great… but remember, as fast as life moves, the next great thing is just around the corner.