Small Business 101: Offering Relevancy to Your Client Base

In the current information age, it seems that everyone is rushing to their computer to blog, Facebook, Tweet, or whatever their chosen avenue to the information highway. I recognize the value of an online presence, as long as there is value added. I do not, however, advocate social media involvement for the sake of social media. I believe that it is only worth taking the time to post, blog, etc., if you have something of value to say. Relevancy is not a new concept, but it is one that bears consideration. Relevancy should drive your content, since it allows you to add value to your relationships.