In the current information age, it seems that everyone is rushing to their computer to blog, Facebook, Tweet, or whatever their chosen avenue to the information highway. I recognize the value of an online presence, as long as there is value added. I do not, however, advocate social media involvement for the sake of social media. I believe that it is only worth taking the time to post, blog, etc., if you have something of value to say. Relevancy is not a new concept, but it is one that bears consideration. Relevancy should drive your content, since it allows you to add value to your relationships.