Dos and Donts

The Business Development Bank of Canada has released a new report on how to be a successful small business, with advice compiled from the most prosperous of more than 1,000 ventures surveyed. The researchers also identified trends among the not-so-prosperous.

If you’re running a small or medium-sized business, here are a few tips from that report — tips on how to be successful and tips on how avoid common pitfalls.

Top 5 Dos

1. Innovate, and don’t get too comfortable

The most successful businesses surveyed offered new products and services more often. They adopted new technology more quickly.

2. Ask for outside advice

Use formal tools, like advisory boards or external consultants. Successful businesses report that they also use networks as informal sources of advice.

3. Have a solid plan and measure progress

Set clear goals and devise a plan; track your progress. More than 70 per cent of the most successful businesses surveyed had some sort of medium-term business plan and roughly a third of these had a detailed roadmap for future growth.

4. Hire quality staff and keep them engaged

Balance the need to immediately fill a position with the desire to find the best people. Successful businesses are more likely to wait longer to hire new employees, sometimes several months. Paying for good workers is important, but so is ensuring their work environment is stimulating. 5. Build strong relationships with key suppliers

A successful business doesn’t just build good relationships with customers, it works closely with suppliers, too. A third of the successful businesses surveyed said supplier relationships were vital to their success.

Top 5 Don’ts

1. Don’t rely on too few customers

Diversify your customer base. One in six firms that reported running into financial difficulty said the trouble came when they lost a single big customer.