Word-of-Mouth Tips for Small Business Owners

word of mouthGenerating word-of-mouth for your business starts with providing great service for your customers. But how can you proactively generate and make word of mouth work for you? Try these helpful tips.

Thank Those Who Refer You – There are many ways to say thank you to people who refer business to you. The most important thing to remember is to say thank you each time.  Sending a personal note and a small gift is a classic way to show your appreciation.   Another option is offering a discount or even paying a referral fee if the new client is going to bring in a significant amount of revenue. No matter how you do it, thanking people for their referrals encourages them to keep at the top of their referral list.

Track Your Word-of-Mouth Efforts – Of course, rewarding those who refer customers to you requires knowing that it happened. Tracking how many customers you’re getting through word-of-mouth can help you understand the concrete effects of your efforts.

You don’t need to use sophisticated software: simply remember to ask customers where they heard about you, and write it down. This will help you identify how your business name is spreading, and who’s helping it happen. The word-of-mouth is by far the best, outranking the other sources of advertising about 4 to 1.”

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