3 Ways to Promote Your Business Brand in 2021
Branding is important. Managing your brand offline and online is not a small thing, but if done well, you can reduce your marketing costs and grow your revenues. The more consistent you are with your branding components the more likely someone is to recognize your brand. There are 8 key elements of a small business brand.
- Company Logo
- Color Story
- Brand Promise
- Social Media Profiles
While most of these elements are straight forward, slogan and brand promise are often confusing. A tagline is what you want to be known for in the marketplace. It’s a slogan used in conjunction with your brand. A tagline is often catchy and fun, but it might not be specific to your value proposition. Your brand promise is the statement you make to your customers about what they can expect from every interaction with your brand. Sometimes your slogan can reinforce your brand promise. Branding increases company visibility online by over 400%. That translates to more traffic to your physical store which will absolutely convert into sales.
However, if you’re not executing your brand consistently, poor branding leads to confusion and missed opportunities. When people aren’t clear on what you do, you won’t easily close business or generate referrals. Customer acquisition costs skyrocket. All the while, you continue to try branding the wrong way, costing you more money.
One of the top issues that small businesses face is brand inconsistency. Do you have a professional logo? Color story? Is your logo on everything? Here are 3 ways you can brand your business through digital marketing and traditional approaches.
- Merch, which is business slang for merchandise. Branded merchandise is the most popular way to market your logo. Pasting your logo on t- shirts, cups, phone chargers, caps, reusable shopping bags, etc. is a great way to build brand loyalty imprint your brand image into the minds of your target consumers.If you sponsor local community events, like a kid’s base baseball league, a 5K run or a local farmer’s market that is a perfect excuse to give away branded merch.
- Brand everything! If you have a sales person or a virtual assistant reaching out to leads on your behalf use branded templates to keep the messages consistent and on brand. You can leverage content that has yielded results so your team doesn’t have to reinvent the wheel every time they reach out to customers. Also consider personalizing your emails, newsletters, etc.
- People love gadgets…Consider sponsoring a branded giveaway via social media channels such as Facebook, LinkedIn, Twitter, etc. Social media giveaways are one of the few effective ways to boost your brand online and create a win/win for your followers. What better way to giveaway your merch than by offering it for free thru your Facebook or Instagram page? Create a simple contest like question of the day or week. You want to reward engagement and build relationships.