No More Excuses, it’s Time to Get Digital!

I’m guessing that you no longer have a home phone with a cord or dial up internet, so why no website?  Time to get with the times and get serious about creating a website for your business.  Surprisingly, 45% of small businesses reported that they do not have a business website.  In today’s virtual world, word of mouth is just not enough anymore.  Consumers have more choices and they know how to “Google” to do their research.  A website also increases a businesses ability to convey a message, gather feedback, provide product and services information to boost sales.  If all of that is not enough to get you motivated to create your own website, here are a few other compelling reasons to consider.

  • Customers look for it – Individuals just expect businesses to have a website. In fact, company websites attract more consumers than social media when it comes to product and brand information.
  • Credibility – A website can help enhance your firm’s validity as a legitimate business. A 2015 study by Verisign reported that 84% of consumers believe small businesses with websites are more credible than those with no online presence. That presence can be a plus when rivals are trying to take away customers.
  • Access on the go – Mobile access continues to rise as consumers on the go use a mobile device, over 51% to be exact. This statistic is remarkable considering it is the first time ever mobile internet usage exceeded desktop usage.
  • Information Sharing – Individuals can use a website to type their email into a box on the website. They may even be more inclined to do so if there is an option for them to get a newsletter, notices on special promotions, and other news they can use. The information also provides another channel for you to reach possible customers.

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