If you have not already started, now is a good time to start planning your marketing strategy for the year.  Consider one or all of these three leading 2018 small business trends:

  1. Get Personal – In today’s world, so many things have turned digital such as online chat and automated messaging. Although modern technology is great for efficiency, it lacks that personal touch.  Businesses that that provide personalized service, whether in person or on the phone will have an advantage over the competition.  Use automated tools when needed but make sure to reach out in a personal way also.  A short phone call or personal email goes a long way in the eyes of your customers.
  2. Outsourcing – Small business owners are always looking for ways to cut costs and improve efficiency. With advancements in technology such as cloud computing, it is now easier than ever to outsource tasks.  Documents can be stored and shared on cloud platforms, contractors on a per-project basis rather than full-time employees are just a few examples of outsourcing.  Another issue that can have a huge impact on your business is cash flow.  Consider Invoice Factoring as a quick and easy way to receive immediate cash for your invoices.
  3. Think Mobile – Just look around, everyone is one their mobile devices. It is hard to ignore the continuing rapid growth of mobile.  If you sell products online, you have to make it easier for your customers to access your website and make purchases from mobile devices.  It is important to remember to prioritize mobile customers when you build your website and post content online.