3 Tips to Launch a Successful Press Release

A press release is a statement distributed to the media to help generate press coverage of specific news. If written correctly, press releases are a fantastic tool to gain visibility from high-profile media outlet coverage. Below, we’ve compiled 3 press release examples that will help you get the word out.

When your press release is ready, the next step is to get it in front of the right people at the right time, which can be both expensive and time-consuming. Consider hiring a nationwide press release distribution service. 

  1. Explain a New Product – To increase your chances of getting coverage on your press release, it needs to have an attention-grabbing headline. It’s also imperative to send along images of the product to accompany the story. Don’t use the spray-and-pray method. Instead, tailor your press release to each person separately. That includes writing his or her name at the beginning and why the news is relevant to that person’s audience. If possible, distribute your press release around a relevant event.
  2. Invite the Public to an Exciting Event – Use a press release as an invitation to the public to attend an event. The press release could also get picked up by journalists and result in additional write-ups and mentions.
  3. Use Emotion to Get Readers Interested – Storytelling in your press release can help generate emotion and get readers interested in what you’re saying. Have you have done something unique and fun that you can share? An Emotional story can strike an emotional chord in people.

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